Reaching the top spot of the search engine results helps in establishing you as an industry authority, improve your company’s exposure, and move you in the direction of having the desired ROI.
Why Your Website Isn’t Ranking?
This is the million dollar question that every company has asked. Search Rankings are tricky.
You’ve launched your website, written engaging content, and ready to rush your visitors to start engaging and convert ultimately.
SEO might seem simple. But the practice is complicated. This is because of the competitors, complex ranking algorithms and factors like age, relevance and engagement.
There are a variety of reasons that websites fail to rank. Some are like tough competition, poor on-page optimization, thin content, not enough links and bad link building practices.
To guarantee success in your Digital marketing activities, regardless of your budget size or available resources, it is important to analyse all the factors and know how to make it happen.
After exploring all the factors, we have come up with the top most 8 reasons why your website isn’t ranking. Let’s have a look into it.
You Haven’t Given It Enough Time
Patience is the key to succeed in SEO. It cannot be done overnight. Things should be done in order in appropriate time.
SEO takes time to research, create the content and implement a strategy and begin producing the perfect content.
Once the content is ready, Google takes more time to realize that changes have been made and the search engine has to determine that your content is new.
In general, SEO takes at least 6 months to a year to first implement improvements and then for you to start seeing results.
Time is something that you can’t avoid, patience is a must in SEO.
Your Keyword May Not Mean What You Think It Should
The keyword is most important to increase your blog traffic. Without Keyword, the webpages can drop out of the ranking. Here's how you can build blog traffic channels.
So it is important to look at the environment for the keywords in the search result pages. When you look at the first page of search results if the keyword is “SEO”, they provide much information about what SEO is or how it is done.
This indicates that every result on the first page is a guide to SEO, a disclosure of SEO and its need.
The point is that to rank a certain page in Google for a particular keyword, and despite all the good SEO you do, the word looks different for you and Google.
To master SEO and rank on the first page, take a closer look at the first page. Analyse and decide if the result which you provide and Google wants to show are the same.
Give it a try! You will find a better way to find keywords and Rank in first page.
Your Website May Look Great, but It’s Beauty is Only Skin Deep
Your website is ready with a well-designed and a very modern design for which you’ve paid a lot. Even if everything looks great, you need to check it out on daily basis.
This is mandatory to understand why Google doesn’t appreciate the design the way you do.
Your great design is not accounted for all the SEO angles.
Assets that are holding you back are:
- Duplicate content
- Insufficient content
- Old, untouched, stale content
- Confusing navigation
- Split keyword focus
- Meta descriptions, Alt tags, and Schema markup
- No blog
Here's how you can create a professional and SEO optimized WordPress blog.
Designing your website is a must, in addition you have to consider the above factors to make Google identify and rank your website.
You Have Gone Unnoticed by the Web at Large
Links have to be there always. There are enormous number of ways to get them, but not all of them are worth, and some could be detrimental.
You should have a good envelope of links from various resources. You can have a collection of no-follows, really good sites and some normal sites.
Always find a natural way to increase the good links and avoid the links that brings to Google’s notice.
Links on the other hand can be problematic too. They have to be created appropriately so that they bring in more traffic to your page.
You’ve Been Noticed by the Wrong Part of the Web
The worst part to do on a webpage is to use unethical methods to bring in more traffic.
Unethical methods can be like choosing someone’s website and inject malicious codes, scrap your blog content and republish your content. Or start building number of links to your website from uncertain websites.
Google is an expert in finding out the negative SEO attacks. It is always better to stay safe, don’t want to risk the kind of penalty that could result from it.
There are a lot of natural organic ways to improve your SEO. Do explore and pick the right way to make it rank first.
Google May Have Put You in the Penalty Box
Manual action penalty can completely remove your website from Google’s search Results. Dropping significantly means that you are on the wrong side of penalty.
Check Google Manual Action report and start correcting the issues. If you have received any one of these reports, it means that a human reviewer has determined that your website is no longer complaint with Google’s guidelines.
You can be punished if the reviewer determines that your content has:
- A hacked site
- User-generated spam
- Spammy freehosts
- Spammy structured markup
- Unnatural links to your site
- Unnatural links from the other sites
- Thin content with little or no added value
- Cloaking or sneaky redirects
- Pure Spam
- Cloaked images
- Hidden text and keyword stuffing
This is a serious issue which is to be considered to avoid any mishaps in ranking your website.
You’re Treating Your Website Like It Exists in a Vacuum
SEO is a combined package of content marketing, social media, PPC and many other online endeavors which doesn’t exist in vacuum.
Online marketing is a more complete strategy. Time on site, number of click-throughs, number of mentions, and engagement on social media must be tracked to figure out your ranking.
Few of them affect your rankings more indirectly than others, but they all play a vital role.
Building a community on Social media will lead you to more people visiting your site, clicking your links and reading your content can lead more than just better rankings.
Your Competition Is Doing More Than You
Apart from these, the main factor which is important why your website isn’t ranking is your competition is doing more than you.
Search Engine Optimization is the integral part of modern marketing, not a secret technique for your competitors. Every link you are not building and every blog you are not publishing, you lag behind and your competition is moving more than you.
It is really hard to show how you need to perform, because your competition is working hard. So it is not a wise move to start thinking that you don’t need it or to think that you have done enough.
If you are a new starter with SEO, you can start to see a little movement up in the ranking, but for those who have deeper knowledge can get more results than you.
Ending Note... Even Small Change Can Make a Difference
You’re right if you think you have to do a lot of things to set up your page on top of Google’s search result.
It is not too late to start now. Begin by making small and simple changes on your website, optimize it, take your time and focus on ranking with organic methods.
If it is not working, Don’t worry.
Take some more time, Research where you have gone wrong, where you have to improvise and where you can apply new strategies to seriously overtake your website.
Never hesitate to start small, make changes and examine the current situation. Keep a track on what you do.
These things can really help your website get ranked in Google.