11 Inbound Marketing Tools You Cannot Miss Out On

Marketing / By Ashtalakshmi S. /

 

Kick start your business with Inbound marketing. The Inbound Marketing tools will just make the tasks easier and smarter.

Inbound marketing is incredible. When we dive into it, we have to learn a lot of tasks that come into play. Inbound marketing is a very 

popular method among the booming enterprises and startups. Changes made by Inbound marketing in the business environment have created a new way of bringing in more customers.

Inbound and Content marketing have been developed to make marketing strategies more efficient and fulfilling.

It helps to increase your brand identity, helps build authority and credibility, generates more traffic to your site, opens communication with social sharing and comments, and finally helps customers with purchase decisions. Inbound marketing costs you 61% less than Outbound marketing. It suits startups, small and medium businesses with tighter budgets, as well as enterprises.

In Inbound marketing, the correct implementation is mandatory to reap its benefits. Inbound marketing tools can help you with the right implementation of strategies to grow visitors, leads and customers. There are a bunch of Inbound marketing tools available in the market. But only the best can help you see good results.

In this blog post, I've handpicked the best inbound marketing tools to check out from tech savvy’s choices. Let’s set in motion with the right tools.

1. WordPress

      Beautiful Interactive Website

There are so many reasons to love WordPress. First of all, it is free which is awe-inspiring. WordPress is a content management system that powers more than 44% of websites in the world. It is very easy to learn how to use for beginners.

wordpress

With installation of innovative plugins, WordPress tool becomes very flexible and customizable, and helps your website in becoming an inbound marketing machine. With few key plugins, your website can be optimized to attract, convert, close and delight the customers through targeted content. This can also be optimized with better SEO, landing pages and call-to-actions, lead management and social media.

WordPress is one of the best lead generation tools available especially for small to medium businesses because of its ease of use. WordPress themes are designed to be mobile friendly, which makes it easier for your customers to view your website on mobile devices.

This is how you can create a WordPress blog, professional and SEO optimised.

And, to manage your hosting at the best, you can use Cloudways.

2. HubSpot

      Marketing Automation, Sales Automation, and CRM

An all-in-one solution for Inbound Marketing - HubSpot. It can be broken into three modules based on their use cases- HubSpot Marketing Automation, Hubspot CRM and HubSpot Sales Automation.

hubspot

The foundation we use to build out inbound marketing is HubSpot: It is an integration of a one-stop-shop for creating, optimising and promoting content, building out lead generation funnels, automating lead nurturing, and reporting on end-to-end performance comes under marketing automation.

The content resource management tools provide a path to manage your ongoing relationship with visitors, leads and customers, documenting all the interaction they've ever had with you, your company and your website.

CRM allows you to understand your leads, their likes and dislikes, challenges, and to reach out to them at the right time. It is a must for ROI attribution.

3. Google Keyword Planner and SEMrush

       Keyword Research

Google keyword Planner is a module in Google Adwords. To use it, you just need to sign up and create an account. This tool is used to provide the exact number of searches occurring for a keyword along with its trends and related keywords. The tool is used to influence to reach the target audience by SEO and content creation strategy.

keyword planner

The idea of the keyword planner is to find the keyword which has high traffic but low to medium competition. There are 3 options given for keyword research- Broad, Exact and phrase types. Depending on your target audience, the Advanced options and filters helps to set everything including the category.

Understand the keyword tool column using competition, Global and local monthly search, and approximate CPC. Our target is to discover some low competitive but high-medium traffic Keyword using Google search, Google Keyword research tool, SEMRUSH & LongTailPro.

SEMrush has a brilliant feature of Keyword Research that offers you with well-tried and tested keywords. You'll get improved and lengthier information on their value for organic and paid research.

semrush

You’ll also find which of the biggest web players use which keywords, and their most popular landing pages. Finally, you’ll be able to figure out this data for both desktop and mobile index.

Google instant search is the basis of finding the best keyword, which can be used to generate tons of ideas. You need to perform search by including keyword in a search tool, It will give you the details of the search type that is performed and relevant keyword ideas, and information

You may like to check out the top 10 modern SEO practices that actually work.

4. Unbounce

       Landing Pages

A landing page can be any page where someone lands on after clicking on a call to action or online marketing campaign. Dedicated landing pages are standalone pages that are designed for a marketing campaign, especially. The landing pages are where the magic of inbound marketing happens.

Unbounce

The visitors transform into leads, MQLs turn into SQLs, customers even become loyal customers. Unbounce provides a quick and effective way to build out, optimize and to track the landing pages.

Using proven templates and no coding, design flexibility to develop functional and beautiful landing pages in massively extendable way - all in the single platform is the specialty of Unbounce.

It let’s you A/B test your landing pages, by giving a lot of supporting performance data and metrics.

5. Google Analytics

       Website Analysis

Google Analytics is a free tool offered by Google, that allows you to monitor all visitor activity on your website which is very easy. You can track where website traffic is coming from, number of visitors coming to your website, where they are going, and the website through which they found this keyword.

Google Analytics

With little bit of time and reading, Google Analytics can become your company’s secret weapon, affirming insights into your performance and customers you won’t believe possible from a free tool.

In Google Analytics, the behaviour category is one of the main categories. Here, categories are organized from the top of the funnel down to the bottom.

6. Zapier

      Workflow Automation

It is difficult to simplify your work and find ways to cut out the busywork. With the tool like Zapier, an app automation tool, it helps you connect over 750 apps. The Zapier workflow automation tool is used to put you out of the pack.

Zapier

It helps you to start building workflows and connect all your apps. Zapier is a boon for marketers, they can automate social media posts, instantly add emails to newsletter, and every little action to run the marketing machine.

You can save time with Automation. By setting up automated workflows with Zapier you can cut out your manual efforts and use that time for your customers and for more important work.

You can scale your productivity. This tool goes beyond copying information. You can search for data across multiple tools before feeding it all into your central repository. Schedule, delay, summarize, and parse the work - You can transform, format, slice and dice your info as needed.

7. Drip

      Email Marketing

Email marketing is the most cost-effective way to communicate something about your brand or sell your stuff. People receive more and more emails all the time, and standing out of full inbox is really a complicated task.

Drip

Your ROI will be increased when you build and maintain an engaged subscriber list, with people who opt-in on purpose to receive your messages.

Drip marketing is also known as automated email campaign, lifecycle emails, autoresponders, and marketing automation.

Drip list has built-in tools to help you build a clean list which will reduce your work at the outset of your email marketing strategy. The emails are sent automatically on a particular schedule. The duration of the email sending is from the time of sign up, next go out after X days, with one more will be sent by next weekend, and so on.

Drip campaign makes the process very easy. The advantage of Drip campaign is that there is 119% increase in your email click rate.

Demographics and purchase history are used to segment your email list leading to more conversations. Different ways to use Drip campaign are:

  • Nurturing Leads
  • Welcoming
  • Onboarding
  • Abandoned Shopping Carts
  • Recommendations
  • Renewals
  • Confirmations
  • Engagement
  • Courses
  • Unsubscribes

To create an email list :

  • Create a signup form on your website
  • Use a good old-fashioned signup sheet
  • Drive sign-ups through social media

To add more subscribers to an existing list:

  • Host a contest or offer a discount
  • Make your emails easy to share
  • Build a landing page through Drip
Set Up a Drip Campaign

Setting up Drip campaign can convert more sales and engage your customers. Steps involved in Drip Campaign are:

  • Identify Your Target Audience
  • Craft Your Message
  • Plan Out Your Campaign
  • Start Your Campaign
  • Evaluate and Adjust

Drip uses UTM and Google analytics to track web browsing via cookies. Google provide custom URL builder to help create UTM codes.

Drip has all the tools to support your email campaign from start to finish with the wide array of features that do everything from tracking to optimization. It offers 24/7 support for free to all the users so that you can make the most out of your account.

Drip email marketing campaign can help you nurture leads without monopolizing up your time. You just have to make your users stick to and use your product, then they’ll grow to love your brand.

Interesting Read: Cold Email Marketing For Startups (Email Seeding)

8. Buffer

       Social Media Management

Buffer is a simple yet powerful tool to schedule your social media posts across a variety of social media networks. You can save both your time and energy to handle all your social media posts manually. Buffer is so popular because of its ease of use.

Buffer

You can start composing new posts to add to your queue when connecting your social network to Buffer.

The post queue is where all your scheduled posts are live to be posted. The posting time is set by default in settings, based on the optimized peak engagement times. Every time you add a new post to your queue you can schedule it to a particular time or share instantly on Buffer.

The amazing features of Buffer makes it unique among different scheduling tools. Buffer’s post composer is media friendly, that is you can add images, videos, GIFs and links. You can customize your schedule so that the scheduled posts are posted on the desired time.

Once the post is published, you can get the engagement statistics of clicks, likes, replies, comments, shares and more.

One of its great alternatives is Hootsuit.

The reasons why you can choose Buffer are:
  • You don't have to schedule every single post separately, making it a faster alternative to other scheduling tools.
  • You can schedule posts for five of the most popular social networks.
  • Buffer's free plan includes a generous offering for any small business, brand or individual account.

First step to start scheduling your posts is to have a good idea about when your fans and followers are more active and more likely to see your posts. To maximize your social presence you can schedule your posts on the peak times.

Adding posts to your queue from buffer is great and it has few options to make it even more easier and faster. Use Buffer's browser extension to add to your Buffer without leaving the page, and its mobile app to add to your queue from a mobile device.

Buffer upgrade option is available for businesses, brand and individuals to schedule more than 10 posts and want to deal with more than 3 social media accounts. Buffer always offers something best even if you are a small business or a huge marketing campaign.

9. Wistia

       Video Marketing

Wistia helps to generate new leads directly to sales. It is expected that 80% of the internet traffic will be because of video. To achieve your business goals watching videos every day will not work. Videos can transmit information very easily and boosts more engagement.

Wistia

Wistia allows you to place your brand in front or center. It is the fastest and lightest video player on the market with mobile-optimization. Wistia brings more search traffic to your website with no additional development. It moves your audience to the next stage in your marketing funnel.

Retain complete control of your videos and see who’s been watching your videos. Send playback data to analytics tools and CRM platforms. It is featured to bring video into your email campaign.

8 reasons why you should use video marketing:
  • Boosts Conversions and Sales
  • Shows Great ROI
  • Builds Trust
  • Google Loves Videos
  • Appeals to Mobile Users
  • Video Marketing Can Explain Everything
  • Engages Even the Laziest Buyers
  • Encourages Social Shares

10. Slack

         Communication

Slack is an instant messaging app for businesses. It enables co-workers to communicate with each other, share ideas and manage everything. It is available for computers, smartphones, and tablets.  Slack is free. However, it also offers 3 paid subscriptions with different features.

Slack

Slack has an intuitive and user friendly interface. You can develop and integrate your app with Slack. Also, you can create a new team or join an existing one, and invite your co-workers to join your group in no time.

It is possible to even switch between profiles on Slack. You can set purpose for your channel which will be helpful for the members who joins the team. The channels can be of public and private access based on your business needs.

Slack maintains the record, so you can retrieve it any time. Searching the content is made super fast with filters. You can share any file with your team quickly and has Dropbox integration for in-depth access.

You can increase your productivity by sharing the test code snippets across your team in an instant. Slack makes it very simple to exchange messages privately. Slack acts as a great tool for digital businesses.

Features:
  • Channels bring conversations (and people) together
  • Collaboration beyond colleagues
  • Face-to-face and -screen
  • Integrated file sharing
  • Streamline your work with integrated tools
  • Connect your tools with Slack
  • Build your own with our APIs
  • Keep your data secure
  • Search turns conversations into common knowledge
  • Work faster with your tools in one place

11. Trello

        Task Management

Trello is an awesome and fun project management tool. It is a simple yet powerful tool which makes task management enjoyable.

Trello

Trello is a web page consisting of lists called cards. You can drag and drop or reorder them easily. You can have many boards with checklists, images, attachments, deadline dates, colored labels, and discussions.

Trello is like a digital sticky note, which you can search, share, and set reminders. These tasks can also be created via email. You can even use trello as weekly planner. Everything is organized and you can customize it easily.

Give it a Shot!

Conclusion

Inbound marketing is thriving. It is the best marketing practice to reach out many buyer personas, and making them understand the value of your product. Inbound marketing attracts new customers and lowers your marketing cost.

The top eleven Inbound Marketing tools are listed above. You don’t need to use all of these. Even one or two tools can give you a major difference and benefits by putting the combination of effective campaign. You can use more options as you optimize your marketing and based on business needs.

Most of the tools comes in freemium version, before you start using any tool, try out the trial version and then excel the tool for your business.