Vertika Nigam

Co-Founder and VP of Marketing at Openthrive. I write when I feel I need a cup of coffee. I like chicken sausage with butter and garlic bread.

Vertika Nigam

Facebook Ads and Google Analytics data: Mismatch and Contradiction

While analyzing the activities and results of your marketing campaigns, you must have noticed that the Facebook Ads and Google Analytics data do not match. How is that possible for the same...

5 Reasons Your Company Should Consider Inbound Marketing

Marketing / By Vertika Nigam /

Main motive to consider inbound marketing - educate the audience, give them solution, be there when they need something that you can offer, delight them with exactly the right information, and...

How Long Does It Take To Get Results From Inbound Marketing?

Marketing / By Vertika Nigam /

Any kind of marketing takes up a lot of resources - that’s a given! Especially valid for results from inbound marketing, you have to allocate a huge chunk of resources aside before starting with...

Why You Should Hire A Marketing Agency

Let alone an agency, do you realize that you need some sort of marketing for your startup or company? Of course, you do!

Want To Be More Productive? Stop Being A Perfectionist

Productivity / By Vertika Nigam /

Being productive is the ability of doing just what is required, in the order of importance, without wasting the valuable time.

What To Do If Your Business Idea Already Exists?

Business idea, Marketing / By Vertika Nigam /

Being an entrepreneur, you’re continuously working hard on your business idea with whole heart. In that case, you’ll never want that your business idea, which you lovingly call “personal”, gets...